The Fanfare Global Objectives
Today user-generated content has become more powerful than ever before, even challenging traditional marketing forms throughout the digital world. This is especially true for video content, a form of media which has gained popularity alongside the increase in smartphone usage around the globe. With this many popular brands and product pages on social media platforms continue to rely on marketing to get their product or service to the world. Yet today the average internet user takes input from their peers more so than brands as in previous decades. This can be seen with the advent of the influencer marketing industry and taken even further by the ever-increasing amount of reliance people place on social media. The Fanfare Global team hopes to connect a currently fragmented industry which is social commerce. The project aims to connect these powerful social influencers directly to the brands they represent, completing a channel for the betterment of both parties.